Naef MenĂº

The Goal
The totally new menu for Naef Restaurant
It is impossible to convey the beauty of a dish in a menu. There is no way. The dish is an expression of art, that involves a whole team of people who work together, a family. The dish and its presentation is unique, it is a surprise, it is a work of art that expresses flavors, aromas, temperatures, the moment, everything around that dilates your pupil and makes your hair stand on end. There is no way to share that in a printed menu.
The new NAEF menu was designed to make the experience easier, sharing a greater amount of information about our products and making it easier to read.
The project presents several challenges. We started with its portability, needing something that fits in your hand and does not cover your face when you see it.
The cleanliness of our menu is a reflection of our kitchen, our way of working and the clarity of the messages we want to share. Quality is not only in our dishes, place and service, but also in your guide, in the menu. Our presentation.
Our new menu is a reflection of the pleasure we get from sharing with you the best we have, from the service, the food to the place where you are sitting.
All our dishes are delicious, all are treated equally in hierarchy, all are created with heart.
We want to celebrate our joy of being here with you, with a completely redesigned menu, full of sorprises from our new Chef Cesar Pelayo.
Enjoy the evening, enjoy the experience.
Manufacture
Hnadcrafted, Airbrush Coated, 140 pcs
The production of our menus is a completely artisanal process, a project that took more than 3 months to complete, from the manufacture of the wooden supports, sanded, pulish, finishing,to the editorial design and its printing on fine class paper sheets.
The menu has a special polyurethane finish, 5 layers of varnish were applied, polishing each layer with very fine sandpaper, until reaching this matte and glossy finish. This not only gives it an elegant look, but it is also easy to handle. This finish allows us to clean them often with great ease so you can recieve them in perfect condition everytime.
But we have a proposal to honor all this effort, a menu that, like your dish, also has a preparation work and a proposal.
Its construction was handcrafted, a MDF wood base with a unique shape, designed exclusively to carry a list of dishes, drinks, desserts and other beauties that we want to share with you.
All the dishes are beautiful, all are treated equally in hierarchy, all are our recommendations.
We want to share this list in the most rhythmic way possible, easy to consult and easy to interact with, a menu that does not get in the way on the table, that is worthy of display and comfortable to eat.
Honors & Mentions
Awwwards: 1x Site of the Day
Awwwards: 2x Developer Award
Awwwards: 1x Mobile Excellence Award
CSS Design Awards: 4x Website of the Day
Naef IceCream
